If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . 
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INFLUENCER has been called the “influencer marketing bible” by content creators and experts who have “read the book in one sitting.” It is a “must read,” “a game changer,” and “drops gems for days.”

Released July 31, 2018 through Citadel, with over 10,000 copies sold, it is available in paperback, e-book, and audiobook.The hardcover edition (with a bonus chapter) is available exclusively at Hudson News.

IN-DEPTH Q&A WITH THE INFLUENCER ICONS

TENI PANOSIAN

SAZAN HENDRIX

ALYSSA BOSSIO

SONA GASPARIAN

CARA SANTANA

ALEXANDRA PEREIRA

HEIDI NAZARUDIN

JOY CHO

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
 
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.

I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say. - Iskra Lawrence, Aerie Model and Instagram star (@iskra)

In this book she’ll reveal how to:

*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
 
Plus tips on:
 
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors
 
Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.